Watch the Sound
Documentary · Apple TV+
The series is about the technology that changed how music gets made — Auto-Tune, drum machines, synthesizers, distortion. The animated sequences are memories from the people who used them: Charli XCX, Dave Grohl, Questlove and many others.
The style started as rough boards cut with Photoshop’s lasso tool — a selection tool, not a drawing one. They were meant to be replaced. They never were.
The good stuff in music usually comes from someone using something the wrong way. We found that out by accident.
6 part series · 10 min of animation · 2023
"So much of this great stuff actually came about by accident."
— Mark Ronson, host · MusicTech
Meant to be replaced
Boards
A sure thing
Concept
Irreplaceable
Final Frames
The wrong way
Full Sequence
Credits
Created by
Mark Ronson · Morgan Neville
Host
Mark Ronson
Episode Director
Jason Zeldes
Animation Director
Jason Carpenter
Production Designer
Jason Carpenter
Concept Design
David Navas · Jason Carpenter
Boards
David Navas · Jason Carpenter
Animation Team
Jason Carpenter · David Navas · Hanah McNally · Flora Caulton · Martha Halliday
Production
Tremolo Productions
Distribution
Apple TV+
Rotten Tomatoes
100%

